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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. Kristina Halvorson's book quickly became the go-to source when it came out 2009. We search for it in articles, blog posts, product descriptions, reviews, and more. Today, most of the content on the web is text. It's All About the Text, Baby Text is everywhere. Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. All of the invaluable information that she shared in the first edition is included with numerous new examples. The second edition (2012) updates this with new case studies, examples and more. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. Kristina Halvorson – Content Strategy for the Web. Content strategy is one of the hot buzzwords in the web design world today.